GBG is the youngest member of the GUESS? family, providing stylish Americana-inspired fashions at an affordable price across the globe.
GUESS? is a pioneer in iconic brand campaigns, e-commerce and promotional marketing. I was able to use this platform to refresh the younger GBG (formerly G by GUESS?) line and sharpen an edgy aesthetic for both print and digital. By providing design and art direction for marketing and e-com photoshoots and all digital platforms, I unified the aesthetic and added a richness to the website, email marketing, mobile app, and in-store marketing images.
Spring/Summer 2019
Art direction and design for photoshoots, website, email marketing, and mobile app.
Art Direction
Web Design
Email Marketing
App Marketing
Holiday 2018
Art direction and design for photoshoots, website, email marketing, and mobile app.
Art Direction
Web Design
Email Marketing
App Marketing
