POSITIONING STATEMENT


Close up of feminine hands scooping rich cream conditioner from open product container.
Close up of feminine hands scooping rich cream conditioner from open product container.

[punchline that confirms joke, sets up keyword list*]

creative problem solver

.

passionate storyteller

.

visionary thought leader

.

pixel-perfect

.

generalist who specializes

.

human-centered

.

strategic thinker

.

cross-functional collaborator

.

results-driven

.

LA-based

.

creative problem solver . passionate storyteller . visionary thought leader . pixel-perfect . generalist who specializes . human-centered . strategic thinker . cross-functional collaborator . results-driven . LA-based .

*filed under: industry-standard clichés

BRAND IDENTITY
& SYSTEMS

From visual language to the rules that govern it.

ART
DIRECTION

Photo, video, campaign — the thing that makes it look like something.

DESIGN MANAGEMENT

Process, people, pace. The infrastructure creative work runs on.

DIGITAL &
E-COMMERCE

Amazon, DTC, partner channels—optimized to convert and cohere.

EXPERIENTIAL
& CAMPAIGN

Activations, launches, moments that exist outside a screen.

[origin story with relatable struggle]

SEMIOTIC.SPACE is Travis Read-Davidson, a seasoned art director and graphic designer with a proven ability to translate abstract concepts into visually compelling brand experiences across digital, print, and experiential mediums. With over a decade of diverse experience—including leadership roles at Mielle Organics, GT’s Living Foods, and GUESS?—Travis consistently demonstrates creative problem-solving, adaptability in fast-paced environments, and a collaborative spirit that fosters strong relationships with clients, teams, and agency partners. Their ability to balance artistic vision with strategic goals enables them to deliver impactful, forward-thinking design solutions that elevate brand presence and drive results.

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POSITIONING STATEMENT


Insert Cliché Platitudes For SEO

e.g: passionate storyteller, visionary thought leader, pixel perfect, creative problem solver

15+ years in the industry

/

Brand, Digital, Experiential

/

LA-based, works everywhere

/

15+ years in the industry / Brand, Digital, Experiential / LA-based, works everywhere /

CREATIVE DIRECTION

Concept to campaign, across digital, OOH, social and print

DESIGN MANAGEMENT

Leading teams, vendors and agencies while maintaining brand standards

BRAND SYSTEMS

Scalable visual identities, guidelines, and design infrastructure

DIGITAL & MOTION

Web, e-comm, email, animated assets, UX/UI sensibility